When embarking on a new website for your business it is vital that you approach the task with the right set of outcomes. What is the website for? Who is going to using it? What do you want them to do, or learn whilst they are there?
Even more importantly, how are you going to capture their attention in those first few crucial seconds to ensure that they stay on the site long enough to make the effort and expense you have gone...
How long are you willing to wait for what you want? In a shop perhaps you’d be happy to join a queue, well, maybe not happy, but accepting. Online however, waiting time patience is a different story. Digital performance analytics firm Dynatrace has recently released research that suggests that nearly half of us won’t even wait for three seconds.
Design is an important tool in communication. How something is set out on a page, the colours used, the symbolism it evokes all help to create a powerful and unique message. Sometimes that message is intended to be flippant, or ephemeral, but at other times the message of a design is required to be lasting, driving home consciousness of a serious issue with a power beyond words.