Blog archives: February 2016

The death of Twitter?

The death of Twitter?

How Pushing Business Objectives too Strongly can Alienate your Audience.

The anger of some Twitter users with its latest alterations spell out an important lesson for all businesses using social media - go in too heavy with your business objectives and you will alienate your audience.

Twitter has recently been reporting of its own death, with the hashtag #RIPTwitter making the rounds. Like big bands promise of their ‘last comeback tour’ reports of Twitter’s fading...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Play Along with Google+ to Win Big in Google Searches

Play Along with Google+ to Win Big in Google Searches

Google+ is a social media that has got a lot of flack from consumers. It is not a social media that many audiences use for personal social engagement, however, if you are a business owner it can be one of the most powerful and underutilized social media tools at your disposal.

In almost all business scenarios good social media use focusses on effective audience engagement. Work is put into developing a real connection with your target market. Energy and creativity is harnessed to make...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Instagram Introduces Account Switching

Instagram Introduces Account Switching

What are the Benefits for Business?

Instagram has recently updated its app to include an easy account switching function. This will allow its users to easily post to different accounts without the clumsy process of logging in and out. Following on from Facebook and Twitter's example Instagram's change reflects user behaviour. For some time many users have seen the advantages of running different online identities. Multiple accounts within one social media platform allows...

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Posted on: 18/02/2016   Categories: Just for Fun, Social media, Announcements

The Importance & Love of Typography!

The Importance & Love of Typography!

Typography is a wondrous thing, it has many uses from conveying ideas to becoming an idea in itself. Words are just letters that fall into place to create meaning and without meaning words are useless. This is why typography is key to any letters, words or ligatures. Type can generate its own meanings and connotations - it is in essence a form of expression.

 

Typography can help...

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Posted on: 02/02/2016   Categories: Typography

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