Blog categories: Branding

Make Your Website Work for You

Make Your Website Work for You

When embarking on a new website for your business it is vital that you approach the task with the right set of outcomes. What is the website for? Who is going to using it? What do you want them to do, or learn whilst they are there?

Even more importantly, how are you going to capture their attention in those first few crucial seconds to ensure that they stay on the site long enough to make the effort and expense you have gone...

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Posted on: 15/11/2016   Categories: Search Engine Optimisation, UX, Web Design, Business, Social media, Branding

Good Design Tells a Story

Good Design Tells a Story

Design is an important tool in communication. How something is set out on a page, the colours used, the symbolism it evokes all help to create a powerful and unique message. Sometimes that message is intended to be flippant, or ephemeral, but at other times the message of a design is required to be lasting, driving home consciousness of a serious issue with a power beyond words.

So it is with a flag recently designed for the...

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Posted on: 15/11/2016   Categories: UX, Web Design, Typography, Branding

The Cup that Colour Maps

The Cup that Colour Maps

We just got a masterclass in using colour, and the lesson came from a tea cup. Getting colour right is tough. You have to use it in the right place in the right way, with the right neighbours. You have to know your audience and your craft. When it comes to colour, you have to know when and how to play it out and when and where to keep the volume low. 

Enter POP stoneware by Sagaform. This is crockery with serious colour attitude and its...

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Posted on: 26/05/2016   Categories: Just for Fun, Announcements, Branding

Movers

Movers

Ask any graphic designer what typeface they admire and you are likely to be in for a long reply. The design of an alphabet, like any visual design - fashion, architecture, product - is appreciated on the grounds of taste, association and functionality. There is everyday typography, loved for its utility and simplicity, which you will find in the body text of any print. Then there are your display types, which are intended to entice the reader closer. This typography...

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Posted on: 30/03/2016   Categories: Web Design, Typography, Branding

9 Elements of Exceptional Branding

9 Elements of Exceptional Branding

Today we are being attacked by branding everywhere we look. At home, in the office, during our commute. On average you will see upwards of 1,200 marketing messages every 24 hours. 

That’s a lot of noise to filter but great brands manage to find a way through. Because all they need is a second, sometimes even less. How do they do it?

We have compiled a list of 9 key branding elements you need to know to get noticed.

 

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Posted on: 07/08/2014   Categories: Business, Announcements, Branding

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