Blog categories: Search Engine Optimisation

Make Your Website Work for You

Make Your Website Work for You

When embarking on a new website for your business it is vital that you approach the task with the right set of outcomes. What is the website for? Who is going to using it? What do you want them to do, or learn whilst they are there?

Even more importantly, how are you going to capture their attention in those first few crucial seconds to ensure that they stay on the site long enough to make the effort and expense you have gone...

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Posted on: 15/11/2016   Categories: Search Engine Optimisation, UX, Web Design, Business, Social media, Branding

Are We There Yet - E-Commerce Waiting Times

Are We There Yet - E-Commerce Waiting Times

How long are you willing to wait for what you want? In a shop perhaps you’d be happy to join a queue, well, maybe not happy, but accepting. Online however, waiting time patience is a different story. Digital performance analytics firm Dynatrace has recently released research that suggests that nearly half of us won’t even wait for three seconds. 

Their research shines a spotlight on a problem website developers...

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Posted on: 15/11/2016   Categories: Search Engine Optimisation, UX, Web Design, Business

The death of Twitter?

The death of Twitter?

How Pushing Business Objectives too Strongly can Alienate your Audience.

The anger of some Twitter users with its latest alterations spell out an important lesson for all businesses using social media - go in too heavy with your business objectives and you will alienate your audience.

Twitter has recently been reporting of its own death, with the hashtag #RIPTwitter making the rounds. Like big bands promise of their ‘last comeback tour’ reports of Twitter’s fading...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Play Along with Google+ to Win Big in Google Searches

Play Along with Google+ to Win Big in Google Searches

Google+ is a social media that has got a lot of flack from consumers. It is not a social media that many audiences use for personal social engagement, however, if you are a business owner it can be one of the most powerful and underutilized social media tools at your disposal.

In almost all business scenarios good social media use focusses on effective audience engagement. Work is put into developing a real connection with your target market. Energy and creativity is harnessed to make...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Blogging about Vlogging, The power of video and content

Blogging about Vlogging, The power of video and content

Vlogging is a powerful tool that helps you communicate a lot of information in a very concise way. It suffers less from competition for valued keywords and phrases than text only blogs, benefits from a much higher rate of engagement and can be shared across more forms of social media. Plus, social media that contains video content is some of the most valued and least crowded out there. 

Unfortunately just like blogging,...

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Posted on: 26/11/2015   Categories: Search Engine Optimisation, UX, Web Design, Infographics, Business, Social media

A picture tells a thousand words, great visual content

A picture tells a thousand words, great visual content

Visual content: The key to killer social media

A picture tells a thousand words. Research by Jerome Bruner, a psychologist from New York University shows that people remember 10% of what they hear, 20% of what they read and a whopping 80% of what they see.

We also know that visuals massively increase the chances of content being shared. In fact posts, articles and tweets with images are over twice as likely to be shared on Facebook...

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Posted on: 26/11/2015   Categories: Search Engine Optimisation, UX, Infographics, Social media

You won't believe what we found out about..

You won't believe what we found out about..

You won't believe what we found out about the downfall of Clickbait and how you actually have to write good content.

We've all been there. A quiet lunchtime in the office or Sunday morning in bed with a hangover, messing about on Facebook. You come across someone promising to show you a photo of a cute UNICORN KITTEN playing with a celebrity who has done something TERRIBLE OMG.

And how often do we click through, only to be disappointed by something tenuously...

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Posted on: 28/10/2015   Categories: Search Engine Optimisation, Just for Fun, UX, Social media

Promoting your blog for beginners

Promoting your blog for beginners

Did you know that the word blog is short for weblog? Or to put it another way, an online journal. Blogs started out as a way an individual could record and share their thoughts and feelings online, but were quickly adopted by business as a way of promoting their products. 

Done well, blogs can create a connection with audiences and help to boost business presence online. Done badly, blogs can make people feel bombarded by corporate nonsense, or worse not be read at all. Here are our...

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Posted on: 28/10/2015   Categories: Search Engine Optimisation, UX, Web Design, Business, Social media

5 Things That Will Make or Break Your Website

5 Things That Will Make or Break Your Website

The options when it comes to designing the layout and functionality of your website are endless. With emergence of new technology and advanced techniques you are able to create all manner of weird and wonderful designs.

But just because you can doesn’t mean you should. Sometimes simpler is better. Here are 5 things that can make or break your website.

 

1. Confusing Navigation

It is possible to...

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Posted on: 30/07/2014   Categories: Search Engine Optimisation, UX, Web Design, Typography

Is Flash Dying?

Is Flash Dying?

Why Flash Is Dying...or ‘how you’re alienating anyone that accesses your website via a mobile or tablet device if you are using Flash technology’.

Simply put, if your website is using Flash (for animations or for streaming audio and video) then you seriously need to consider doing something about it.

 

Checking Your Website for Flash 

If you’re not...

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Posted on: 28/07/2014   Categories: Search Engine Optimisation, Web Design

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