Blog categories: Social media

Make Your Website Work for You

Make Your Website Work for You

When embarking on a new website for your business it is vital that you approach the task with the right set of outcomes. What is the website for? Who is going to using it? What do you want them to do, or learn whilst they are there?

Even more importantly, how are you going to capture their attention in those first few crucial seconds to ensure that they stay on the site long enough to make the effort and expense you have gone...

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Posted on: 15/11/2016   Categories: Search Engine Optimisation, UX, Web Design, Business, Social media, Branding

The death of Twitter?

The death of Twitter?

How Pushing Business Objectives too Strongly can Alienate your Audience.

The anger of some Twitter users with its latest alterations spell out an important lesson for all businesses using social media - go in too heavy with your business objectives and you will alienate your audience.

Twitter has recently been reporting of its own death, with the hashtag #RIPTwitter making the rounds. Like big bands promise of their ‘last comeback tour’ reports of Twitter’s fading...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Play Along with Google+ to Win Big in Google Searches

Play Along with Google+ to Win Big in Google Searches

Google+ is a social media that has got a lot of flack from consumers. It is not a social media that many audiences use for personal social engagement, however, if you are a business owner it can be one of the most powerful and underutilized social media tools at your disposal.

In almost all business scenarios good social media use focusses on effective audience engagement. Work is put into developing a real connection with your target market. Energy and creativity is harnessed to make...

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Posted on: 25/02/2016   Categories: Search Engine Optimisation, Business, Social media

Instagram Introduces Account Switching

Instagram Introduces Account Switching

What are the Benefits for Business?

Instagram has recently updated its app to include an easy account switching function. This will allow its users to easily post to different accounts without the clumsy process of logging in and out. Following on from Facebook and Twitter's example Instagram's change reflects user behaviour. For some time many users have seen the advantages of running different online identities. Multiple accounts within one social media platform allows...

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Posted on: 18/02/2016   Categories: Just for Fun, Social media, Announcements

Blogging about Vlogging, The power of video and content

Blogging about Vlogging, The power of video and content

Vlogging is a powerful tool that helps you communicate a lot of information in a very concise way. It suffers less from competition for valued keywords and phrases than text only blogs, benefits from a much higher rate of engagement and can be shared across more forms of social media. Plus, social media that contains video content is some of the most valued and least crowded out there. 

Unfortunately just like blogging,...

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Posted on: 26/11/2015   Categories: Search Engine Optimisation, UX, Web Design, Infographics, Business, Social media

A picture tells a thousand words, great visual content

A picture tells a thousand words, great visual content

Visual content: The key to killer social media

A picture tells a thousand words. Research by Jerome Bruner, a psychologist from New York University shows that people remember 10% of what they hear, 20% of what they read and a whopping 80% of what they see.

We also know that visuals massively increase the chances of content being shared. In fact posts, articles and tweets with images are over twice as likely to be shared on Facebook...

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Posted on: 26/11/2015   Categories: Search Engine Optimisation, UX, Infographics, Social media

You won't believe what we found out about..

You won't believe what we found out about..

You won't believe what we found out about the downfall of Clickbait and how you actually have to write good content.

We've all been there. A quiet lunchtime in the office or Sunday morning in bed with a hangover, messing about on Facebook. You come across someone promising to show you a photo of a cute UNICORN KITTEN playing with a celebrity who has done something TERRIBLE OMG.

And how often do we click through, only to be disappointed by something tenuously...

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Posted on: 28/10/2015   Categories: Search Engine Optimisation, Just for Fun, UX, Social media

Promoting your blog for beginners

Promoting your blog for beginners

Did you know that the word blog is short for weblog? Or to put it another way, an online journal. Blogs started out as a way an individual could record and share their thoughts and feelings online, but were quickly adopted by business as a way of promoting their products. 

Done well, blogs can create a connection with audiences and help to boost business presence online. Done badly, blogs can make people feel bombarded by corporate nonsense, or worse not be read at all. Here are our...

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Posted on: 28/10/2015   Categories: Search Engine Optimisation, UX, Web Design, Business, Social media

Become An Inker

Become An Inker

Do you love reading interesting posts about new, exciting and awesome stuff. We do and that's why we try and make our posts not only informative but fun.

If you want to keep up to date with all Target Ink's news as it happens, why not check out our social medias. There's loads of phenomenal stuff for you to Comment, Like and Share... Why not follow us too, we'd love to have you onboard as an Inker.

Join our mailing list & follow us today:

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Posted on: 05/08/2014   Categories: Just for Fun, Business, Social media, Announcements

The Importance of Infographics

The Importance of Infographics

Infographics are a great visual medium for sharing data and insights in a way that is both fun and interesting to read. Their highly visual nature and ease with which they can be used to convey often complex information has made them extremely popular online with the media and businesses.

The ability to quickly and visually tell two sides of a story, offering data to support both sides of an argument in order to reach a conclusion, is a huge plus point of infographics. 

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Posted on: 17/07/2014   Categories: Just for Fun, Infographics, Business, Social media

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